10 Questions – Inside JULY ISSUE with the Head of Design

  1. What inspired the overall mood of this collection?

I knew I wanted to create a range with beautiful event pieces that would excite the wearer and interest the viewer, so that really set the tone for starting the design process.

2. How would you describe the styling direction in three words?

Vintage, Unique, Fun

3. What key silhouettes or pieces should customers be looking out for?

Some of my favourite pieces are a mixture of structure and softness. When these elements combine, they can really create a beautiful silhouette.

4. What was the design process like from concept to final sample?

I always start the design process by setting the tone and creating a mood board with inspirations, while also thinking about the Charcoal customer: what is she doing, and where is she wearing these pieces? Then, with the help of my amazing development team, we sample these pieces until they are perfect!